Ex Astris Scientia — this tumblr post plus thing is really interesting...

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See, that’s what the app is perfect for.

Sounds perfect Wahhhh, I don’t wanna
mecasloth
supremenadeem

this tumblr post plus thing is really interesting to me because it's such a mess. tumblr hasn't done an official announcement on their blogs (as of me typing this at least) but did an article with theverge.com with this graphic that i reversed image search and could only find it on that article, and another website reporting about that article, so i'm assuming tumblr provided them with it. interesting way to announce this.

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the way they present this is like an alternative to patreon, which is interesting seeing as tumblr scared a lot of artists and sex workers off the site with the NSFW ban and during the training of the automatic filter being really aggressive initially, even many non NSFW artists jumped ship. if this shipped 4~ years ago i could see this actually being used like patreon for people who started out and built their brand on tumblr. but, well, it's way too late and since tumblr is really inconsistent with its moderation of nsfw content it's not going to attract nsfw artists or sex workers, and at that point you would just use patreon anyway.

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the 5% fee that tumblr takes is a reasonable cut, but the 30% cut from people who subscribe on mobile is insane for a subscription service, how clear will it be that a subscription from a mobile user would be less than a subscription from a pc user? how many mobile only users are there, how many use both? if the majority of app users are only using tumblr on mobile then it's still money from users who wouldn't be able to pay otherwise, but i am certain many tumblr users who use the pc version also use the app, and i wonder how much money would be lost to the app stores from an honest mistake of people using the app instead of the pc version.

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i think many of us are expecting this to fail anyway so the previous point is moot, a few companies have failed to make tumblr profitable, and activity is very clearly on the decline. it makes sense that tumblr is less active now than this time last year considering lockdowns last year, but it's interesting to see how much it's declined since 2012 but it should be obvious just looking at note counts of popular posts over the years. also interesting little fact, a little under half the users so 40%-50% of users are gen z. i imagine many are people who were here during the peak of tumblr's popularity.

src:

https://www.theverge.com/2021/7/21/22586765/tumblr-subscription-blogs-post-plus

supremenadeem

Just so it's clear, the 30% cut from subscriptions purchased on the mobile app is taken by Apple or Android due to their ToS regarding in-app purchases. I should have explicitly mentioned that in the original post.