The dish soap I use used to claim to be “organic”, but now it just says its ingredients are “thoughtfully sourced”, which may well be the most beautiful example of meaningless doublespeak I’ve ever encountered.
It’s been a year and a half, but I think I’ve finally run into something that goes one better: I just saw a pre-made salad kit that claims to be environmentally friendly on the grounds that its contents are “inspired by locally grown ingredients”.
Roll that one around in your head a bit.








