​they… they gentrified eating the rich

Fwiw, MSCHF is an art collective. They're the people who made Lil Naz X's Satan shoes, which is probably what they're best known for.

This is essentially an interactive art installation. They have an ice cream truck and they sold these ice creams, but it's not like a thing that will be a mass produced item... it was a 3 day event that's already over.

Like... look at the logo on the truck. It doesn't say "popsicle" lol. And they are purposely overpriced because they're trying to make a statement about how "eat the rich" has become a sort of virtue signaling among some so-called progressives. Gentrifying "eat the rich" is very accurate, but in this case, it's completely intentional. There's a ton of people capitalizing on "eat the rich" merchandise already, and MSCHF is trying to draw attention to it. People are literally out there capitalizing on socialism.

The collective has done some questionable things over the years, but like, they've also done a lot of cool things. In 2020, they found 3 Americans with huge amounts of medical debt, made paintings of their actual bills, sold the paintings for $78,000 USD, and then used that money to pay down the debt for those 3 people. It helped them, obviously, but the overall goal was to raise awareness about the impact of medical debt.

In 2021, they bought a robot dog from Boston Dynamics, mounted a paintball gun on it, and allowed people to use it to shoot the paintball gun, to show how these robot dogs could potentially be used by police.